WHAT IS DESIGN THINKING?

Design Thinking is a problem-solving process that boosts collaboration, creativity and innovation in teams. It enables anyone to tap their full creative potential and come up with new products, services or solutions.

Design Thinking is a user-centered approach. Your team discovers the users‘ needs and problems during the first phase of the six-step process: Understanding, observing, and defining a point of view. Afterwards, you use these insight to channel your creative power and ideate, prototype and test your ideas. At the end, your team may design a solution that makes your user’s life easier – and the world a little better.

To build with your hands, fail forward and try again is part of the iterative Design Thinking process. It is based on the way designers and architects tackle problems in their work and equips you with many tools and stimulating exercises that help to “think out of the box” and explore alternatives.

WHY IS DESIGN THINKING SO IMPORTANT?

Our world is becoming more complex, and so are the problems and situations we face. To solve these complex problems, we need to collaborate across disciplines and find creative ways to adapt to the fast changes of our disruptive environment. Interdisciplinary teams are crucial to the knowledge exchange of Design Thinking, which enables teamwork to go beyond disciplinary borders and expertise fields.

It is breathtaking to experience the effects of this all-is-allowed attitude and team interaction that allows participants to cross boundaries and to understand themselves and their team in a more holistic way, internalizing the notion of “designing” as a genuine human process of modifying existing entities.

With the mindset to approach problems, tackle questions and translate human needs into viable and user-tailored prototypes, we can build a better world.