The Process

Empathize

Gain an empathic understanding of the problem you are trying to solve. Set aside your own assumptions about the world in order to gain insight into users and their needs.

Define

Analyse your observations and synthesise them in order to define the core problems that you and your team have identified up to this point.

Ideate

You and your team members can start to 'think outside the box' to identify new solutions to the problem statement you’ve created, and you can start to look for alternative ways of viewing the problem.

Prototype

Produce a number of inexpensive, scaled down versions of the product or specific features found within the product, so you can investigate the problem solutions generated in the previous stage.

Test

Test the complete product using the best solutions identified during the prototyping phase. The results generated during the testing phase are often used to redefine one or more problems.

WHY IS DESIGN THINKING SO IMPORTANT?

Our world is becoming more complex, and so are the problems and situations we face. To solve these complex problems, we need to collaborate across disciplines and find creative ways to adapt to the fast changes of our disruptive environment. Interdisciplinary teams are crucial to the knowledge exchange of Design Thinking, which enables teamwork to go beyond disciplinary borders and expertise fields.

It is breathtaking to experience the effects of this all-is-allowed attitude and team interaction that allows participants to cross boundaries and to understand themselves and their team in a more holistic way, internalizing the notion of “designing” as a genuine human process of modifying existing entities.

With the mindset to approach problems, tackle questions and translate human needs into viable and user-tailored prototypes, we can build a better world.

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